Influencer marketing
Influencer marketing in Syria: a guide with numbers
How to choose influencers for your campaign in Syria, and what the numbers say about views by account size, from our daily measurement of Syrian creators' reels.
Views by account size
This table comes from 20,233 reels we measured since March 2026. "Average views" is the median of account averages in each group, and "ratio" is reel views divided by followers.
| Account size | Accounts | Average reel views | Views to followers |
|---|---|---|---|
| Under 100K followers | 48 | 100K | 199% |
| 100K to 500K | 129 | 250K | 104% |
| 500K to 1M | 36 | 567K | 80% |
| Over 1M followers | 28 | 1.23M | 55% |
Last updated: 13 October 2026, 10:09 am Damascus time.
Five steps to a successful influencer campaign
- 1
Set the goal
Wide reach, engagement, store visits or sales. Each goal needs a different kind of influencer.
- 2
Choose by views, not followers
Look at the average reel views over recent months. That number is closer to what you will actually get.
- 3
Mix sizes
One large influencer brings reach; several mid-size accounts bring repetition and trust at lower cost.
- 4
Let the influencer keep their style
The audience follows the influencer for their style. Give them the key message and let them say it their way.
- 5
Measure after publishing
Collect each post's views and comments a few days after publishing, and compare influencers before the next campaign.
FAQ
Does influencer marketing work in Syria?
Yes, especially on Instagram. We measured 20,233 reels by Syrian creators since March 2026, with 8.85B views. The audience is there; what matters is picking the right accounts.
How much does an ad with a Syrian influencer cost?
It depends on the account size, its views, the content type and the number of posts. We do not list fixed prices because they change from campaign to campaign, but we send a clear quote for yours.
Is a small influencer better than a big one?
Not always, but the numbers show small accounts get views close to or above their follower count. The median reel average for accounts under 100K followers is about 100K, and for accounts over 1M it is 1.23M.